Most blogs out there aren’t really concerned about SEO.  But, come on!  Who doesn’t like showing up in Google?!?  Seeing that these issues are my line of work… occasionally, I like to philosophy about them….

Most traditional marketing firms struggled to embrace interactive marketing like my 90 year grandfather who still wrecks his golf cart once a year would struggle with a Porsche. But even the most cutting edge SEO firms have trouble grasping SEO. “Treating SEO like a media buy”, said Bill Ross Of Rankbetterseo.com, a SEO Web Design Company In Chicago.

In the past, marketing agencies bought “media” – radio spots, TV ads and some had even ventured into Google Adwords. It was a predictable routine. Marketing firms bought an audience count associated with broadcasts or readership. In the case of Adwords there was an audience count for each keyword phrase. But marketing firms could associate a demographic to a keyword phrases only in the rarest of instances

This is where things began to unravel.

But marketing companies still understood a basic Ad agency law: “he who spends the most wins.” This made Google Adwords familiar and usable even if it was not well understood, said Bill Ross.

But natural search and SEO was ruled by a different law: “he who is most relevant to the internet as a whole wins.” This came at a time when telemarketers burned up the phone lines and irritated even the CEO’s of marketing agencies during their dinner hour. Marketing messages had become invasive and reached the fevered pitch of a local car dealerships TV ad. This was a time when being the loudest and flashiest and buying the right spot made you the market place winner.

Oh, how times are a-changin’.

Share This